Privacy Policy

Last updated: 1 January 2026  ·  Apex Wholesalers (Pty) Ltd

This Privacy Policy explains how Apex Wholesalers ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit our website or place an order. We are committed to complying with the Protection of Personal Information Act (POPIA), No. 4 of 2013.

1. Information We Collect

We may collect the following personal information:

• Name, email address, phone number, and delivery address
• Payment information — processed securely by PayFast; we never store card details
• Order history and product preferences
• Website usage data via cookies and Google Analytics
• Messages you send via our contact form or WhatsApp

2. How We Use Your Information

Your information is used to:

• Process and fulfil your orders and send order confirmations
• Communicate regarding your orders, queries, and after-sales support
• Improve our website and customer experience
• Send marketing communications — only if you have opted in (newsletter)
• Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal information. We may share it with trusted third parties only as necessary to operate our business:

• PayFast – for secure payment processing
• Delivery couriers – for order fulfilment
• Mailchimp – for newsletter communications (opted-in subscribers only)
• Supabase – secure cloud database for order records

All third parties are contractually obligated to protect your data in accordance with POPIA.

4. Data Security

We implement reasonable technical and organisational measures to protect your data against loss, theft, and unauthorised access — including SSL encryption on all pages, secure cloud storage, and access controls. However, no online transmission is 100% secure.

5. Your Rights Under POPIA

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Object to processing for direct marketing purposes at any time

To exercise these rights, contact us at apexinvestments03@gmail.com.

6. Cookies

Our website uses cookies to enhance your experience (e.g. remembering your cart). We also use Google Analytics to understand site traffic. You can disable cookies in your browser settings, but certain site functions (like the cart) may not work correctly.

7. Data Retention

We retain your order information for a minimum of 5 years as required by the Companies Act and for tax purposes. Marketing data is retained until you unsubscribe.

8. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on this page with the effective date. Continued use of the site constitutes acceptance of any changes.

9. Contact Our Information Officer

For any privacy-related queries or to lodge a complaint:

• Email: apexinvestments03@gmail.com
• WhatsApp: 068 195 4265
• You may also contact the Information Regulator (South Africa) at inforegulator.org.za